Learn About Us
 

PlaceLinks is a full-service provider of advanced media dashboard services and search engine marketing technologies for advertiser results reporting and customer care across all measured media. PlaceLinks clients include interactive marketing firms, search engine marketing firms, Internet Yellow Pages publishers, and Yellow Pages CMRs.

PlaceLinks is a Boston-area company founded in 1999 to develop a superior class of Internet business directory and promotional systems, based on location-based content and rigorous automation of the full value chain.  Anticipating the growth of local directory search by keyword on the Internet, PlaceLinks built one of the first IYP platforms to provide customer-accessible, real-time reporting of results. This technology has patents pending which cover the processes of self-service provisioning of internet search advertising.

 
Media Reporting and Management across Channels
 

Our Media Reporting application is designed as a best-of-breed solution, with full service hosting and customization services.

  • Put All Advertiser Results in One Place
  • Creativity in Product Design
  • Pricing Control
  • Emphasizing Customer Service and Marketing
  • Reporting with a Action implications
  • Solutions that Adapt to Industry Change
  • Incorporate the latest business model ideas and technology

We have built and operate reporting portals for multiple clients and have invested substantial sums in the infrastructure required to report on internet search and to manage hostile APIs, and well as the well-behaved APIs from major companies like Google. We have four years experience doing this for our customers. Additionally, you will benefit from the on-going development work to enhance the Software-as-a-Service capabilities both as funded by PlaceLinks R&D and through general ongoingimprovements. You will receive economies of scale not possible for an individual company.

As a company we have made a significant investment in creating a standardized reporting architecture. When you deploy the Media Dashboard, you benefit from implementing the software infrastructure and experience needed to build and operate a reporting platform. While many customers are apt to cut corners on system architecture if building for themselves, creating new IT workload going forward, we aim for a "lights out" standard of operation.

As a result, we typically show usable results in 1/3 the time, and for a smaller budget.

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