PlaceLinks Announces Support for Superpages API

Provides Enhanced Functionality, Reliability, and Integration Tools

Waltham, MA (April 6, 2008) -- PlaceLinks, a leading provider of digital media dashboards, announced enhancements to its proprietary SEM and media integration technology services.

These service enhancements can provide advertisers, publishers and agencies with customized media reporting capabilities as well as state-of-the-art media integration technologies, to meet the urgent need for measurable advertising results.

Enhancements to PlaceLinks Local Media Dashboard™ include:

  • New, powerful ad reporting capabilities across all types of measured media
  • Increased API support for leading local search and IYP platforms including Superpages, Yellowpages.com, Citysearch and Dexknows
  • Support for the new Google V11 API
  • Reporting enhancements for Local Search, PPC and paid placement campaigns
  • Customized graphics and charting capabilities for user-specific data presentation
    Rapid data integration services for extracting data from CRM, billing, ad serving and web analytics systems as well as partners.
  • Real-time click-to-call reporting and call-tracking capabilities

Chris Sole, president of PlaceLinks, says of the service enhancements, "Local search capabilities from Yellow Pages publishers compete strongly with dominant search engines like Google in their ability to provide media value to advertisers, and have unique capabilities for accuracy and more relevant content. We are proud to support this industry with local media dashboard and integration services."

For additional information or a demonstration, please visit PlaceLinks at the Yellow Pages Association™ Conference and Exhibition, Booth #226 on April 6th thru April 8th, 2008.

About the Yellow Pages Association

The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.

About PlaceLinks

PlaceLinks is a full-service provider of advanced digital media dashboard services and search engine marketing technologies for advertiser results reporting across all measured media. PlaceLinks clients include major agencies, corporate advertisers, Internet Yellow Pages advertisers, digital media companies, CMRs, print ad call-tracking vendors, directory publishers, E-commerce companies, and interactive marketing firms. PlaceLinks is located at 330 Bear Hill Road, Suite 230, in Waltham, Massachusetts.

Learn more about PlaceLinks at www.placelinks.com. For additional information, please call Bernard Harris at

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